Clark Biscuit Co. Tin-Massachusetts, 1946-1949

The H.W. Clark Biscuit Company began in North Adams, Massachusetts in 1876 when H.W. Clark started selling baked cookies and biscuits from a wholesale grocery firm. By 1900, Clark had two mills in North Adams to bake and distribute cookies throughout New England and New York.
Clark tragically lost one of his bakeries to a massive fire in 1913. H.W. built another building in 1921 and continued to expand to more grocery stores selling their cookies, crackers, and cakes. By 1932 the H.W. Clark Biscuit company had as many as 200 employees working in his factory which had a net worth of half a million dollars and sold their products under the brand name Dane-T-Bits which was a play on words of "Dainty Bite Sizes" meaning small and delicate sweet treats. Sadly H.W. Clark, the founder of Clark Biscuit Co., passed away in 1935 and left the company to his son and successor H.B. Clark. The malted milk method of treat production was exploding in the late 1930's with England's Elkes chocolate balls and Mars's "Maltesers" or Giants in 1939 which became Whoppers in 1949. Malted milk was invented for baby food consumption in the late 1800's. By the Thirties it was being made into a popular drink and also being added as a baking additive for biscuits and even waffles for sweetness. H.B. made a change from the fresh cookies and crackers from the company's earlier years and pushed Dane-T-Bits malted milk items in sealed tins. H.B. also had begun packaging in tins new snacks like cheese balls.
The younger Clark did not have the business sense of his father but had become a major respected community leader in North Adams, Mass. Blinded by his status, H.B. decided to not sell the Dane-T-Bit products to professional food brokers or distributors but directly to the grocery stores. H.B. would also cover shipping costs for the customers who could not afford logistics. Those decisions would hinder Clark Biscuit Company's expansion for survival and led to a decline in the 1940's. Losses during the WWII years and non-competitive business practices would proceed to be a death sentence for commerce. In 1954, H.B. was forced to close the Clark Biscuit Factory for good and in 1964, the factory properties in North Adams, Massachusetts were sold to another business named Consolidated Textile Co. That was the end of Dane-T-Bits, but the memory is alive in this crimson and cream-colored tin.
Great condition
Height 6-7/8"
Diameter 5-1/8"
Tin Circumference 15-3/4"
For display use-lid is seized on

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